Your Privacy Matters to Us
DIAL FOR FLIGHT is committed to protecting your personal data. This policy explains your rights and how we handle your information in accordance with UK law.
1. Introduction
DIAL FOR FLIGHT Private Limited Company ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our website at dialforflight.co.uk and our travel booking services.
We are registered in England and Wales under Company Number 17005493, with our registered address at 36 Santiago Street, Manchester, M14 4BL, United Kingdom.
This policy is compliant with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Please read this policy carefully. By using our services, you acknowledge that you have read and understood this Privacy Policy.
2. Data Controller
DIAL FOR FLIGHT Private Limited Company is the data controller responsible for your personal data.
If you have any questions about this Privacy Policy or our data practices, please contact us:
3. Information We Collect
3.1 Information You Provide Directly
- Full name, date of birth, and nationality
- Contact details including email address, phone number, and postal address
- Passport and travel document details
- Payment information (processed securely via PCI DSS compliant systems)
- Travel preferences, dietary requirements, and accessibility needs
- Booking and reservation details
- Communications you send to us via email, phone, or contact forms
- Account registration information and login credentials
3.2 Information Collected Automatically
- IP address and device identifiers
- Browser type, version, and operating system
- Pages visited, time spent on pages, and navigation patterns
- Search queries and booking history on our platform
- Cookies and similar tracking technologies (see our Cookie Policy)
- Referral source and marketing campaign data
- Location data (with your consent)
3.3 Information from Third Parties
- Airlines, hotels, and travel service providers when you make bookings
- Payment processors and fraud prevention services
- Social media platforms if you connect your accounts
- Travel insurance providers
- Affiliate partners including Skyscanner, Booking.com, and Expedia
4. How We Use Your Information
4.1 To Provide Our Services
- Process flight, hotel, and holiday bookings on your behalf
- Issue travel documents, e-tickets, and booking confirmations
- Manage your account and booking history
- Process payments and refunds
- Provide customer support and respond to enquiries
- Send booking confirmations, updates, and travel alerts
4.2 Legal Basis for Processing (UK GDPR)
- Contract performance: Processing necessary to fulfil your booking
- Legal obligation: Compliance with UK law, ATOL regulations, and financial reporting
- Legitimate interests: Fraud prevention, security, and improving our services
- Consent: Marketing communications and optional personalisation features
4.3 Marketing and Communications
- Send promotional emails about travel deals and offers (with your consent)
- Personalise content and recommendations based on your preferences
- Conduct surveys and gather feedback to improve our services
- You may opt out of marketing communications at any time
5. Sharing Your Information
We do not sell your personal data to third parties. We may share your information with:
5.1 Travel Service Providers
- Airlines and airports to fulfil flight bookings
- Hotels and accommodation providers for reservations
- Car hire companies and transfer services
- Tour operators for holiday packages
5.2 Business Partners and Processors
- Payment processors (Stripe) for secure transaction processing
- IT service providers and cloud hosting partners
- Analytics providers (Google Analytics) for website performance
- Email service providers for transactional communications
- Fraud prevention and identity verification services
5.3 Legal and Regulatory Requirements
- UK Border Force and immigration authorities as required by law
- HMRC and financial regulatory bodies for tax and compliance purposes
- Law enforcement agencies when required by court order or legal obligation
- Civil Aviation Authority (CAA) for ATOL compliance
6. International Data Transfers
Some of our service providers and travel partners are located outside the UK and European Economic Area (EEA). When we transfer your personal data internationally, we ensure appropriate safeguards are in place, including:
UK adequacy decisions for countries deemed to provide adequate protection
Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner's Office (ICO)
Binding Corporate Rules where applicable
Your explicit consent where required
We will always ensure your data is protected to the same standard as required under UK GDPR.
7. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, and reporting requirements:
| Data Type | Retention Period |
|---|---|
| Booking and transaction records | 7 years (UK tax law requirement) |
| Account information | 3 years after last activity |
| Marketing preferences | Until you withdraw consent |
| Customer support records | 3 years |
| Website analytics data | 26 months |
| Passport and travel documents | Duration of booking + 1 year |
8. Your Rights Under UK GDPR
As a UK resident, you have the following rights regarding your personal data:
Right of Access
Request a copy of the personal data we hold about you (Subject Access Request).
Right to Rectification
Request correction of inaccurate or incomplete personal data.
Right to Erasure
Request deletion of your personal data ("right to be forgotten") where applicable.
Right to Restrict Processing
Request that we limit how we use your personal data in certain circumstances.
Right to Data Portability
Receive your personal data in a structured, machine-readable format.
Right to Object
Object to processing based on legitimate interests or for direct marketing.
Rights re: Automated Decisions
Not be subject to solely automated decisions that significantly affect you.
To exercise any of these rights, please contact us at support@dialforflight.com or write to us at our registered address. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.
10. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security measures include:
SSL/TLS encryption for all data transmitted to and from our website
PCI DSS compliance for payment card data processing
Regular security audits and penetration testing
Access controls and staff training on data protection
Secure data centres with physical access controls
Incident response procedures in case of a data breach
In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify the ICO within 72 hours and inform you without undue delay.
11. Children's Privacy
Our services are not directed at children under the age of 16. We do not knowingly collect personal data from children under 16 without verifiable parental consent.
If you are a parent or guardian and believe your child has provided us with personal data without your consent, please contact us immediately at support@dialforflight.com and we will take steps to delete such information.
12. Third-Party Links
Our website may contain links to third-party websites, including airline booking portals, hotel reservation systems, and travel affiliate partners (Skyscanner, Booking.com, Expedia). We are not responsible for the privacy practices of these third-party sites.
We encourage you to read the privacy policies of any third-party websites you visit. Our Privacy Policy applies only to information collected by DIAL FOR FLIGHT.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of significant changes by:
Posting a prominent notice on our website
Sending an email notification to registered users
Updating the "Last Updated" date at the top of this policy
The continued use of our services after any changes constitutes your acceptance of the updated Privacy Policy.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: